On April 4th 2019 leaders from across various meetings and event industries will come together to support the 4th annual Global Meetings Industry Day. This day, will spotlight the sizeable value derived from business meetings, conferences, conventions, incentive travel, trade shows and exhibitions.
Global Meetings Industry Day (GMID) is intended to shine a light on the real impact meetings and events have on businesses, economies and communities. Meeting and event industry association chapters, corporations, destinations, partners and more are being encouraged to hold events in destinations all around the world to support this day of advocacy.
Why is this important you ask? Well, if you are one of the many people involved in bringing others together for meaningful face-to-face interactions- this is your day to show your support and celebrate the impact our industry has on our economy and communities.
Perhaps this is your first time hearing about GMID, and much like me you are now inspired and eager to campaign alongside other supporters in our industry to tell our story and clearly demonstrate the value of the events industry. During the Tourism Industry Association of Canada (TIAC) conference in 2018 it was said that the tourism industry in Canada is a $95B industry, and notably, business travellers are worth four times (4x) a leisure traveler from an economic impact perspective- let’s break that down to a few noteworthy specifics:
- Business Events’ contribution to Canada’s GDP of 19.3B is a solid 54.5% of the entire GDP of the Tourism industry
- Business Events account for 34.7% of all tourism in Canada
- The Meetings Industry in Canada generates $30 billion annually in direct spending and employs over 341,000 people in well- paying full time jobs.
The above figures were taken from the Meetings Mean Business Canada website https://www.meetingsmeanbusiness.ca/. Meetings Mean Business is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance and unites the meetings industry with one strong and powerful voice.
So how can you show your support and help spread our industry’s value story? If you are hosting an event on this day, April 4th, I encourage you to visit the following link to register your event: https://www.meetingsmeanbusiness.ca/gmid . In 2018, there were 206 events in 41 countries registered and with your help 2019 will be even bigger! Are you simply attending an event on this day? Hop onto social media and use #GMID19 to let the world know you are celebrating the global impact our industry has. And lastly, spread the word by inviting your industry peers to join the cause and celebrate the business events industry.
As Maya Angelou once said,
“when you get involved, you feel the sense of hope and accomplishment”
While I have only been involved with Meetings Mean Business for a few short weeks it has already provided me with the opportunity to meet some amazing people and business connections. Our industry is made up of a spirited and smart group of outgoing professionals, and while there are plenty of industry opportunities to participate in, many of which give back on local, national and global levels, this year, lets raise our voices to make GMID 2019 it’s most impactful one yet!